Digital Promotion & Social Media Marketing

• Learn how social media can be used to conduct market research for a product or service. 

• The risks and benefits of using social media.

• Use templates to create profiles for a product or service.

• How to upload content to a social media site to generate a buzz around your business.

• Ensure your business accounts are secure and protected.

• Using AI for social media management and content optimisation.

Money & Finance​

• Expenditure and income.

• Breaking even. 

• Monitoring profit and loss.

• Projecting gross and net profit over a 12-month period.

• Comparing manual and software based accounting systems.

• Making sure all financial records are kept and recorded in line with legal requirements.

• Finding up to date information on VAT rules and regulations.

• Understanding different types of VAT. 

• Reclaiming VAT & VAT returns.

• Obtaining VAT support. 

Sustainability & Growth​

• Understand innovation and creativity and their importance in business idea generation

• Understand how competition can support a culture of innovation and creativity

• Understand environmental laws and regulations and their potential impact on business

• Understand how a business can comply with environmental laws and regulations

• Understand how a business can develop effective environmental practices